As a Creative Strategist at GIPHY, I led the creative strategy and execution for ABC's premium homepage takeover. I worked closely with ABC and GIPHY's internal teams to secure the first-ever full takeover of GIPHY's homepage, promoting the *Abbott Elementary* Season 4 premiere with custom cutdowns from the first episode. I ensured the campaign was visually engaging and aligned with ABC's goals.

Objective: The goal was to drive mass awareness and excitement for the Abbott Elementary Season 4 premiere. To do this, ABC owned 100% Share of Voice (SOV) in the first and second positions on GIPHY's Trending Feed, paired with an XL Banner. Designed to maximize visibility and generate buzz before the season premiere.

Result: The campaign made a huge impact on GIPHY's homepage, driving significant user engagement and awareness and reaching 44MM+ in just 24 hours by securing prime positions on the Trending Feed and using the XL Banner. We successfully heightened anticipation for the premiere and helped generate conversations around Abbott Elementary, increasing viewer interest.