As an Associate Brand Manager at Vice, I pitched and secured brand deals across R29, Vice, and i-D magazine. My responsibilities included leading the partnership through execution, ensuring the content met both the brand's and publication's standards, and executing the creative strategy to ensure its success.

Objective: The goal was to drive awareness and sales for Merrell among Gen Z and young Millenials. The article, featured on Refinery29, showcased how to style dad shoes, capitalizing on this popular trend to appeal to the Gen Z audience and ultimately convert readers into customers.

Result: The article resonated with the target audience, engaging Gen Z readers through its relatable content and trend-forward style. It helped boost both brand awareness and sales, effectively driving the desired outcomes for the brand in terms of visibility and product interest.