Working freelance at B+C, I led creative strategy on a social media campaign in partnership with Verizon x Selfmade. Selfmade is an online business accelerator and community by Brit + Co for female founders. Where they provide the tools, resources, and support that women need to start and grow their businesses. 

Objective:

Self Made was hosting their annual Self Made Summit in partnership with Verizon and were looking to boost sign ups as well as convert attendees to join Verizon’s Digital Ready Program. I assisted in planning the campaign, designing paid ads, and managing the communication strategy.

Result:

We measured success by tracking sign-ups via paid ads and engagement increases across editorial and social content. We exceeded our target of a 25% increase in sign ups from last year, and achieving 20% overall in the Self-Made community.