As a Marketing Intern at Social Chain, I supported the execution of Brita's #NoFilterNoFuture campaign. I created the hashtag and assisted with content creation, social media strategy, and influencer outreach, ensuring the campaign's message about sustainability and water filtration reached the right audience. 

Objective: The campaign aimed to raise awareness about the environmental impact of single-use plastics and promote Brita's reusable Filtering Water Bottles. By leveraging influencer partnerships, we sought to engage a tech-savvy, health-conscious audience and drive purchase intent for Brita's products.

Result: The campaign achieved significant success, generating 76.3 million impressions across 80 media placements.Notably, approximately 85% of these placements included messaging about Brita's commitment to reducing bottled water waste. This extensive coverage contributed to a 33% increase in consumer conversion value over expectations and resulted in sales of 138,000 units, surpassing the initial target of 90,000